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Australian TV Shopping Network Gives Lead Role to Revelation Software
By JOYCE WELLS
DATABASE TRENDS AND APPLICATIONS
TVSN is a 24x7x365 television shopping network that sells clothing, health and beauty aids, electronics, home furnishings, collectibles, and jewelry, in Australia. Customers can place orders at any hour of the day or night any way they desire, by phone or online. Since TVSN is always open and always on, downtime is just not possible. Originally only available on cable TV, at 8:30 am on Monday October 24, 2012, TVSN in combination with Network Ten Australian flipped the switch to make television shopping available to anyone in Australia who has a television. As a result, TVSN now reaches 6.5 million households.
TVSN has relied on Revelation Software since the late 1980s when it was called Demtel, a telemarketing company that was one of the first to run infomercial-style ads Down Under, using a Revelation G application in the call center and warehouse.
During the mid-1990s, the company was purchased by a new owner and the concept of a home shopping channel on Australian cable television was born. To create the new home shopping network, the company turned to International TV Shopping Systems (ITVSS) another longtime Revelation organization, which was founded by Kyle Amadio and his business partner Emmanuel Carydis in the late 1980s. ITVSS had a product that met some of the requirements for the new network, recalls Amadio, and so the partners were invited to do a simple integration. After that proved successful, they were provided with a wish list for a home shopping channel and told that they had six weeks to create the system, which involved rewriting the Revelation G system in Advanced Revelation and extending it with new functionality.
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